What Businesses Does Kendall Jenner Own? Her Surprising Business Ventures

Kendall Jenner isn’t just a familiar face on the runway; she’s also a savvy businesswoman with a growing empire. From the beauty industry to high-end fashion collaborations, she’s making her mark as an entrepreneur.

In this article, we’ll dive into the ventures that have expanded Kendall’s brand beyond the glitz of Hollywood. She’s not just keeping up with the family business; she’s creating her own legacy.

Whether it’s her own tequila brand or her creative collaborations, Kendall’s entrepreneurial spirit is as strong as her presence on the catwalk. Let’s explore the businesses that Kendall Jenner owns and how they’re shaping her career beyond the camera flashes.

Kylie Cosmetics

Despite the common mix-up of Kendall with her sister Kylie, it’s pivotal to distinguish their entrepreneurial paths. Kendall Jenner, while supportive of her sister’s endeavors, isn’t directly involved in the ownership of Kylie Cosmetics. However, she’s no stranger to the beauty realm thanks to their sisterly collaboration on product lines under the Kylie Cosmetics banner.

Developed by Kylie Jenner, Kylie Cosmetics is a juggernaut in the beauty industry known for its lip kits which initially catapulted the brand to astronomical success. Kylie has since expanded her repertoire to include a full range of cosmetics, drawing in consumers with her appealing aesthetics and celebrity influence.

Collaborations within the Kardashian-Jenner clan are adept at creating buzz. Kendall has graced Kylie Cosmetics with her presence by co-creating products that resonate with fans who admire aspects of both sisters’ styles. This synergy showcases Kendall’s understanding of her influence and how she can leverage it without direct ownership stakes.

Featuring a variety of products such as eyeshadows, eyeliners, and glosses, the sisters’ collaborations continue to draw public interest. The limited edition collections frequently sell out rapidly, a testament to the Kendall effect within Kylie’s empire.

Celebrity-backed businesses often thrive on their namesakes’ reputations. For Kendall, dabbling in occasional partnerships with Kylie Cosmetics exemplifies how she balances the connection with her own distinct business pursuits. Her modeling prowess married with her entrepreneurial mindset allows her to selectively engage in projects that bolster her brand while celebrating family ties.

Kylie Cosmetics remains a separate entity under Kylie Jenner’s leadership. Kendall’s ventures, meanwhile, reflect her personal brand evolution, distinguished from her sibling’s successes. She hones her business acumen with each new collaboration, further solidifying her place in the realm of celebrity entrepreneurs.

Kendall+Kylie Fashion Line

In the bustling world of fashion, Kendall Jenner extends her entrepreneurial wings with the Kendall+Kylie brand. Not merely content with collaborations, Kendall, along with her sister Kylie, launched their own clothing line that captures the sartorial essence of their individual styles mixed with the Californian vibe, which is an emblematic part of their personal brand.

With a keen eye for trends Kendall+Kylie has grown into a global brand with collections that include ready-to-wear, swimwear, shoes, and accessories. Kendall’s influence doesn’t just end with high fashion runways; it translates seamlessly into garments that young women around the world yearn to drape themselves in.

The brand stands as a testament to the sisters’ deep understanding of their audience’s fashion needs and desires. They’ve adeptly turned their fame into a thriving business, which is no small feat in the competitive world of apparel. With every season, the duo brings forth innovative designs.

Here’s how the brand has fared recently:

Year Notable Achievement
2021 Expanded distribution to more countries
2022 Launched sustainable denim line

Their endeavors don’t just stop at crafting wardrobe staples; they also include a range of handbags and sunglasses that embody the sisters’ flair for merging practicality with panache. The ability to diversify their offerings while maintaining a consistent brand image demonstrates their business acumen.

Kendall’s role in the business is multifaceted. She’s not only a co-creator but also a marketing dynamo, utilizing her massive social media presence to catapult their fashion line into the limelight. The PR savvy Jenner knows just how to spin the web of attraction for the young and fashion-conscious demographic.

818 Tequila

Kendall Jenner has expanded her business empire by venturing into the spirits industry with her own brand, 818 Tequila. Named after the area code of Calabasas, California, where Jenner was raised, 818 Tequila has quickly become a noteworthy player in the market. She’s utilized her refined palate and passion for tequila to create a brand that’s both authentic and approachable.

Produced in Jalisco, Mexico, 818 Tequila prides itself on sustainable practices and a commitment to the craft of tequila-making. In developing the brand, Kendall was intimately involved in the tasting process, ensuring that each bottle of 818 meets her exacting standards. The brand has rolled out a range of tequilas, including a Blanco, Reposado, and Añejo, each uniquely crafted and smooth to the taste.

  • The tequila market is highly competitive.
  • 818 Tequila’s branding efforts are heavily supported by Jenner’s significant influence.

With a savvy marketing strategy, Jenner has leveraged her massive social media following to boost brand awareness and engage with a wide audience. The approach has proven to be quite effective, with 818 Tequila generating a buzz in social circles and amongst tequila enthusiasts alike. Her involvement in the tequila business underscores her ability to identify emerging trends and consumer preferences.

The success of 818 Tequila is evidence of Kendall Jenner’s entrepreneurial spirit and her keen eye for opportunities beyond the fashion and beauty realms. The public’s response to the brand has been overwhelmingly positive, with many praising the quality and smoothness of the tequila.

818 Tequila has gone on to receive awards at spirit competitions, securing its place as a credible and respected label within the industry.

  • Awards bolster credibility.
  • Positive consumer response indicates market acceptance.

Without resting on her laurels, Jenner continues to actively promote and expand her tequila line, marrying her personal interests with a business initiative that speaks to a broader lifestyle brand. Despite the challenges of entering a new industry, Jenner’s 818 Tequila is poised for further growth, championing exceptional quality and a celebration of good times.

Moon Oral Care

Kendall Jenner has also ventured into the world of personal care with her investment and collaboration in Moon Oral Care. This company stands out for its chic, sleek product design that appeals to those who yearn for a more aesthetically pleasing bathroom counter. She’s taken something as mundane as oral hygiene and turned it into a luxury experience, once again showcasing her knack for branding and design.

Moon Oral Care products have made their mark by claiming to use clean ingredients and vegan formulas. As people become more conscious of what goes into their products, this has been a prominent selling point. And it’s not just about toothpaste—Moon offers a range of products including teeth whitening pens, which have gained popularity because of their convenience and effectiveness.

The teeth whitening pen, in particular, co-created by Jenner, has made waves on social media thanks to its easy application and Kendall’s promotion of her own pearly whites. They’ve managed to blur the line between daily necessity and lifestyle fashion accessory. With Jenner’s influence, achieving a Hollywood smile is no longer just for the rich and famous, but attainable for her myriad of fans and followers.

Behind the scenes, Moon Oral Care has built a team that’s dedicated to oral health innovation, pushing the limits of what’s possible in daily dental care. This commitment to both style and substance resonates with consumers who look for products that aren’t just effective but make a statement about who they are and aspire to be.

It’s clear that Jenner has applied the same level of discernment and entrepreneurial foresight to Moon Oral Care as she has with her other enterprises. Every aspect of the brand, from product development to marketing, has her signature touch. The brand’s success in the self-care space signals that Kendall Jenner’s business acumen extends well beyond the fashion and spirits industries.

Creative Collaborations

Kendall Jenner’s business ventures are marked by a series of strategic partnerships and creative collaborations that leverage her brand influence and her keen sense for what’s trendy. One notable collaboration is with the well-known fashion brand Calvin Klein. Kendall has been the face of several of their campaigns, lending her svelte silhouette and keen fashion sense to one of the century’s most iconic brands.

Her partnership with Estée Lauder as the face of the subsidiary, The Estée Edit, is yet another testament to her business savvy. While The Estée Edit is no longer active, the collaboration was an important stepping stone, solidifying her as a credible figure in the beauty industry.

Drink Ventures

Not just content to stick to the realm of fashion and personal care, Kendall also ventured into the world of beverages. She stirred the pot in the spirit industry with her own brand of Tequila, 818. It’s a premium liquor that reflects her California roots and offers a smooth taste crafted for celebrating life’s moments.

Tech Tie-Ups

Even the tech industry isn’t impervious to Kendall’s touch. She co-created an interactive gaming experience with Glu Mobile, known as Kendall & Kylie. This venture allows fans to enter the world of Kendall and Kylie Jenner virtually, further broadening her influence and reach within the digital space.

Apparel Endeavors

Her clothing line ventures with sibling Kylie, under the Kendall + Kylie brand, showcase a collection that reflects their personal style. It’s as if each piece carries a bit of the Jenner spark, tailored to fit the lives of those who admire them. The line has expanded globally, offering their unique blend of West Coast trendiness and accessible luxury.

Behind every partnership, Kendall brings a mix of her modeling prowess and entrepreneurial spirit, ensuring that any product with her stamp isn’t just another item on the shelf, but a part of a larger lifestyle brand shaped by her vision and persona. With each new collaboration, she continues to push boundaries and expand her empire, true to the form of a modern mogul.


Kendall Jenner’s entrepreneurial spirit shines through her diverse business portfolio. She’s not just a trendsetter in fashion and beauty; she’s a force in the business world. Her ventures into oral care, partnerships with iconic brands, and foray into the beverage market with her tequila brand exemplify her ability to identify and capitalize on market trends. Whether it’s through tech innovations or fashion collaborations, she continues to broaden her influence. Jenner’s journey is a testament to her savvy as a modern mogul, and it’s clear that her empire will only continue to grow.

Frequently Asked Questions

What business ventures has Kendall Jenner been involved in?

Kendall Jenner has diversified her business portfolio with ventures in beauty, including her investment in Moon Oral Care, and fashion, collaborating with brands like Calvin Klein. She’s also entered the beverage market with her Tequila brand, expanded into tech with an interactive gaming experience, and launched a clothing line with her sister Kylie.

How has Kendall Jenner impacted the beauty industry?

Through her investment in Moon Oral Care and partnership with Estée Lauder, Jenner has influenced the beauty industry by bringing her vision and trendsetting prowess to a wider audience, cementing her reputation as a credible figure in beauty.

What highlights Kendall Jenner’s business acumen in the fashion industry?

Kendall Jenner’s business savvy in the fashion industry is showcased through her strategic partnerships with esteemed brands such as Calvin Klein, which highlight her ability to set trends and resonate with fashion consumers.

Does Kendall Jenner have her own brand of Tequila?

Yes, Kendall Jenner has entered the beverage industry by launching her own brand of Tequila, exemplifying her entrepreneurial spirit and desire to expand her business empire.

What is unique about Kendall Jenner’s clothing line?

Kendall Jenner’s clothing line, created with her sister Kylie, is unique because it reflects their combined vision and individual personas, offering consumers a taste of the Jenner lifestyle and fashion perspective.

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