What Businesses Does Jimmy Johnson Own? Explore His Empire of Ventures

Jimmy Johnson’s name rings loud in the halls of sports fame, but his business acumen is just as impressive. From the gridiron to the boardroom, Johnson’s entrepreneurial spirit has led him to a diverse portfolio of successful ventures.

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They’ve seen him coach teams to victory, but what many don’t know is how he’s been playing the game of business with equal strategy and passion. Let’s dive into the world of Jimmy Johnson’s business empire and uncover the ventures that keep his success story growing off the field.

Jimmy Johnson’s Sports Career

Before delving into the expansive realm of business, Jimmy Johnson made a name for himself in the world of sports. They started as a football coach, holding various positions at the collegiate level before ascending to the spotlight.

With a knack for strategy and leadership, Johnson became head coach of the Miami Hurricanes in 1984, bringing them to national prominence with a National Championship in 1987. This success laid the foundation for an illustrious career in coaching, characterized by an ability to turn teams around through a combination of discipline and motivation.

Johnson’s sports career reached its zenith when they took on the role of head coach for the Dallas Cowboys in 1989. The team’s achievements under Johnson’s guidance were nothing short of remarkable, with the Cowboys winning Super Bowls in both 1992 and 1993. This feat affirmed Johnson’s expertise in team-building and cemented their legacy as one of the most successful coaches in NFL history.

Post-success in the NFL, they surprised many by transitioning to broadcasting, becoming an analyst for Fox Sports. Johnson’s insights on the game have kept them relevant within the sport spinning a valuable brand of knowledge and charisma.

Coaching Position Team Year(s)
Head Coach Miami Hurricanes 1984 – 1988
Head Coach Dallas Cowboys 1989 – 1993
Analyst Fox Sports Post-1993

Evidently, sports were just the beginning for Johnson, with their tenacity and vision propelling them far beyond the sidelines. They wielded the same competitive spirit and decisiveness in the business sphere, channeling those attributes into a diverse portfolio of ventures. Jimmy Johnson’s seamless transition from sports to business highlights a multifaceted talent, consistently capitalizing on opportunities to grow and thrive in a challenging environment.

Transition from Sports to Business

Jimmy Johnson’s pivot from the sports world to the realm of business might have surprised some, but for those who followed his illustrious career, it was a move that made perfect sense. His sports journey instilled in him discipline and a knack for identifying potential, essentials for any successful entrepreneur.

Starting with real estate investments, Johnson applied the same sharp eye for talent to spotting lucrative property deals. His investments spread rapidly, mirroring the diverse playbook he once used to outmaneuver opposing NFL teams. By swapping playbooks for market research, Johnson demonstrated that the skills that earn championship rings can also secure profitable business ventures.

Expanding his horizons, he ventured into the food and beverage industry with his very own restaurant, Three Rings, aptly named to commemorate his football successes. This was not a mere celebrity endorsement; Johnson immersed himself in the nitty-gritty of the restaurant business, ensuring it reflected his standards of excellence and determination.

As he dabbled in the hospitality sector, his presence in the business world became more pronounced. He nurtured his brand in the same way he once coached his players—with patience, strategy, and an unwavering resolve for victory.

Merchandising was a natural progression, tapping into his built-in fan base, who were more than eager to purchase products associated with Johnson’s winning legacy. Much like an adept quarterback calling an audible at the line of scrimmage, he showed a remarkable ability to adapt his strategies to the ever-evolving business landscape.

The synergy between Johnson’s sports discipline and business acumen is evident in the varied scope of his investments. His transition from coaching to business ownership, while distinct, was seamless, as the qualities that define a winning team often mirror those needed for a successful enterprise.

Jimmy Johnson’s Successful Ventures

Let’s take a peek into the glittering portfolio of businesses owned by Jimmy Johnson, reminiscent of the kind of grandeur one might expect from an episode of “Lifestyles of the Rich and Famous.” After saying his farewells to the sidelines, Johnson’s entrepreneurial spirit took the field in an impressive display of versatility and foresight.

Real Estate Development has proven to be one of Johnson’s most lucrative plays. With a keen eye for location and timing, he’s constructed a lineup of properties that rival the defense of his championship teams. Jimmy’s properties aren’t just breathtaking; they’re also strategically chosen for their potential to appreciate over time, reflecting the same meticulous preparation that made him a legend on the field.

In the Restaurant and Bar Industry, Jimmy Johnson’s establishments are more than just eateries – they’re iconic gathering spots that often feel like an extension of his own living room. His restaurant chain scores with customers by offering a one-of-a-kind atmosphere filled with memorabilia and the spirit of victory, reminding patrons of Johnson’s storied past while they enjoy high-quality fare.

Diving into the competitive Food and Beverage Industry, Johnson took the reins much like a quarterback at the line of scrimmage. His signature sauces and flavors bring the zest of tailgate parties to kitchens everywhere. Johnson’s commitment to excellence in every bottle reflects the dedication he showed each Sunday on the gridiron.

The realm of Merchandising showcases yet another field where Jimmy’s business acumen shines. His line of apparel, accessories, and memorabilia not only cater to avid fans of his sports legacy but also resonate with the wider public. Each product is a testament to his understanding of branding, built to ensure his name remains synonymous with both success and quality.

Building a business empire is no small feat, yet Jimmy Johnson has parlayed the skills learned from coach to CEO. His ventures aren’t just about turning a profit; they’re built on the foundations of his sports career—teamwork, leadership, and an eye for the end zone. Even off the field, Johnson continues to push the envelope, leveraging his sports legacy while creating lasting impacts in the business community.

The Car Dealership Business

Jimmy Johnson’s portfolio wouldn’t be complete without a nod to one of America’s most beloved industries – the automotive sector. He’s managed to rev up his investment engine by getting into the car dealership business, an industry that requires a keen sense of market demand and strong negotiation skills. In true Johnson style, he mastered these skills on the race track, and they’ve proven to be just as valuable in the showroom.

Notably, Johnson’s car dealerships aren’t run-of-the-mill. They strive to offer a buying experience that reflects Johnson’s reputation for excellence and charisma. Just as he engaged fans on the race track, his dealerships are known for engaging customers, ensuring they’re not just buying a car but becoming part of a community. His team’s customer service skills often turn one-time buyers into lifelong customers who come back for that unmatched Johnson charm.

But it’s not just about showmanship; Johnson’s dealerships are well-oiled machines in their own right. With his name on the line, he insists on high-quality inventory and knowledgeable staff. Furthermore, Johnson isn’t one to shy away from innovation. His dealerships are often at the forefront of adopting new technologies and customer service practices, ensuring a seamless and modern purchasing process.

One of the standout aspects of Johnson’s foray into the car business is his commitment to giving back. A portion of proceeds often goes to charitable endeavors – a testament to his resolve to balance business success with philanthropy. It’s clear that whether it’s racing down the final stretch or closing a deal, Jimmy Johnson’s approach to the car dealership business is all about crossing the finish line with integrity and flair.

The Restaurant Industry

Jimmy Johnson has truly spiced up the restaurant industry with his flair for combining fine dining and entertainment. They’ve cultivated an atmosphere where every guest feels like a VIP, and the menu is nothing short of a culinary delight. His restaurants have become cornerstone establishments in cities known for their discerning palates.

Every location owned by Johnson reflects his personal touch and commitment to excellence. Unique Decor and Ambiance are part of the signature approach that sets his dining spots apart from the competition. Whether diners are seeking a romantic evening out, a family gathering, or a place to clinch a business deal, they find themselves immersed in settings that combine elegant comfort with a hint of opulence.

The food served at Johnson’s establishments is a testament to his insistence on top-quality ingredients and innovative recipes. Chefs in his kitchens are encouraged to push boundaries while honoring classic techniques, resulting in a menu that’s both familiar and adventurous. They have proven particularly adept at localizing offerings to align with regional tastes, which resonates well with a clientele that appreciates authenticity and creativity.

Even with a clear focus on fine dining, Johnson’s restaurants do not shy away from incorporating elements of tech to enhance the customer experience. Orders can be placed from sleek, intuitive apps, and loyalty is rewarded through a sophisticated points system, making sure diners’ preferences are remembered and catered for upon their return.

Supporting local communities is woven into the fabric of Johnson’s restaurant philosophy. A portion of the proceeds from special events often goes to local charities, and his businesses frequently host fundraising galas. It’s this blend of high-quality dining, personalized service, and community engagement that keeps patrons flocking to Johnson’s array of gastronomic havens.


Jimmy Johnson’s diverse portfolio showcases his entrepreneurial spirit and commitment to quality, whether it’s in the roar of car engines or the clink of fine dining glasses. His car dealerships and restaurants don’t just bear his name; they embody his ethos of excellence and community involvement. They’ve not only set a benchmark in their respective fields but also reflect his genuine effort to make a positive impact. As Johnson continues to expand his business empire, he remains a testament to how a blend of charisma, innovation, and a heart for giving can drive success beyond the finish line.

Frequently Asked Questions

What industries has Jimmy Johnson ventured into?

Jimmy Johnson has expanded his business ventures into real estate development, the restaurant and bar industry, food and beverage, merchandising, and, most recently, car dealership business.

What makes Jimmy Johnson’s car dealerships unique?

Johnson’s car dealerships offer a buying experience mirroring his reputation for excellence and charisma, marked by a high-quality inventory, well-informed staff, and a commitment to innovation.

How do Jimmy Johnson’s dealerships contribute to charity?

Johnson’s car dealerships actively participate in charitable activities, reflecting his dedication to balancing business success with philanthropy.

What kind of dining experience do Jimmy Johnson’s restaurants provide?

His restaurants are known for combining fine dining with entertainment, focusing on top-quality ingredients, innovative recipes, and incorporating technology to enhance customer experience.

Does Jimmy Johnson support any community activities through his restaurants?

Yes, Jimmy Johnson is committed to supporting local communities by engaging in fundraising and hosting charitable events through his restaurant businesses.

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