What Businesses Does Jax Taylor Own? Unveil His Entrepreneurial Empire

Jax Taylor, known for his role on the hit reality TV show “Vanderpump Rules,” isn’t just a television personality. He’s also a savvy entrepreneur with a growing portfolio of businesses. From trendy restaurants to unique product lines, Jax has been making waves in the business world.

celebrity owners featured image

His ventures reflect his personal brand and lifestyle, attracting fans and customers alike. But what exactly are these businesses, and how did Jax transition from reality star to business mogul? Let’s dive into the entrepreneurial journey of Jax Taylor and explore the empire he’s building beyond the screen.

Jax Taylor: From Reality Star to Entrepreneur

Jax Taylor, once merely a fixture on the small screen, has successfully reshaped his image from a notorious reality star to a shrewd entrepreneur. Viewers first got a glimpse of Taylor’s business acumen on “Vanderpump Rules,” where he was often seen juggling the demands of the service industry while plotting his future ventures.

His stint on television exposed him to the intricacies of brand building, which he quickly adapted for his own use. Combining his personal brand with an innate sense of market trends, Taylor took the leap into entrepreneurship. Initially dipping his toes in with a product line that resonated with his personal style and the show’s fanbase, he laid the foundation for what would become a diversified portfolio.

This transition was far from overnight. It involved calculated steps and networking, an area where Taylor particularly excelled due to his reality TV fame. He leveraged his contacts in the restaurant industry and his extensive social media following to promote his enterprises. This method proved effective, as he watched his ventures thrive with increasing public interest.

Beyond restaurants, Taylor’s entrepreneurial spirit was undeterred. He expanded into fitness products and apparel, realms that were close to his heart. Each business move he made carried the signature Jax Taylor mark – audacious, charismatic, and in tune with his audience’s desires. Enthusiasts of the former reality star have stayed loyal, buying into not only the products but the Jax Taylor brand itself.

His growth as a businessman is a testament to his adaptability and understanding of the importance of evolving one’s personal brand. Not satisfied with resting on his laurels, Taylor continues to explore new opportunities and partnerships, signaling that his journey from reality star to entrepreneur is an ongoing saga of ambition and transformation.

The Ripple Effect: How Jax’s Personal Brand Drives Business Success

Jax Taylor’s journey shows the power of a personal brand in today’s market. By capitalizing on his visibility from “Vanderpump Rules,” Taylor crafted an identity beyond television that resonates with a dedicated audience. His personal brand isn’t just a reflection of his on-screen persona; it’s become a robust platform for entrepreneurial endeavors.

In the social media realm, Taylor’s ability to engage with fans has turned his followers into potential customers. His strategy includes:

  • Regular interactions through comments and live sessions
  • Sharing behind-the-scenes content from his business ventures
  • Using feedback from social media to tailor his products

The engagement doesn’t stop there. Through strategic collaborations with existing brands, Taylor magnifies his reach. He doesn’t just endorse products; he integrates them into his lifestyle, making each promotion appear as a personal recommendation to his followers.

Taylor’s adaptability in business reflects a keen understanding of market trends. Each venture he launches is meticulously aligned with interests that his audience associates with him, such as fitness and style. By doing so, he ensures his businesses always have a built-in customer base eager to support their favorite star’s latest venture.

This business acumen comes from a consistent message of authenticity. Taylor knows that a genuine connection with his audience is crucial. He shares not only the triumphs but also the challenges of his business journey, making him relatable and trustworthy in the eyes of his followers.

These efforts are evident in the success of Taylor’s businesses. Just as ripples spread outward from a single point, Taylor’s personal brand catalyzes growth across his diverse business portfolio, demonstrating how influence can be effectively converted into entrepreneurial success.

TomTom: A Taste of Jax’s Restaurant Empire

Jax Taylor took the plunge into the restaurant industry with the inception of TomTom, his venture that’s more than just a watering hole; it’s a full-blown experience. Nestled in the heart of West Hollywood, TomTom emerged from a collaboration with fellow reality TV stars Tom Sandoval and Tom Schwartz, and the masterful guidance of Lisa Vanderpump and Ken Todd, the restaurateurs behind the successful SUR and Pump establishments.

The eatery boasts a unique twist on the modern bar scene with its industrial-chic decor, lush plant walls, and eclectic mix of vintage and contemporary elements. The ambiance is nothing short of an Instagram lover’s dream, radiating an aura that’s both hip and nostalgic. Walking into TomTom, patrons are immediately greeted with bespoke cocktails and a menu that seduces the palate with reimagined comfort foods.

Jax’s Personal Touch in Every Detail

The attention to detail in TomTom is a testament to Jax’s commitment to his businesses. The handcrafted cocktails often bear his personal signature, whether it’s a unique garnish or a secret splash of a specialty spirit. The menu rotates seasonally, ensuring that the offerings are always fresh and aligned with Jax’s vision for high-quality, innovative cuisine.

Commitment to Customer Satisfaction

Customer satisfaction is at the core of the TomTom experience. The staff are not only knowledgeable about the menu but are also attuned to the guests’ needs, making recommendations and adjusting to dietary preferences with ease. Reviews frequently laud the attentive service, which is a reflection of the values Jax instills in all his business ventures. Moreover, the vibrant nightlife atmosphere, coupled with occasional celebrity sightings, makes TomTom a must-visit destination for those seeking to dine and drink in style.

It’s this blend of personal brand charisma and entrepreneurial savvy that ensures Jax Taylor’s TomTom stands out in the crowded Los Angeles restaurant scene. With the backing of an enthusiastic team and a dedicated fan base, Jax has successfully expanded his personal brand into a tangible, thriving part of the city’s culinary culture.

Just Add X: Jax’s Signature Product Line

Beyond the bustling nightlife of TomTom, Jax Taylor has been stirring up success with Just Add X—a signature product line that encapsulates his knack for branding and marketing. This venture is an ingenious mix of sophistication and simplicity, offering consumers an easy way to elevate their at-home beverage experience.

Jax’s entrepreneurial spirit shines through with Just Add X. The premise is straightforward yet brilliant; the line consists of premium, non-alcoholic mixers formulated to pair seamlessly with a choice of liquor, or to be enjoyed as sophisticated standalone drinks. These mixers showcase Jax’s commitment to quality, featuring natural flavors with no added sugar, perfect for the health-conscious consumer.

Here’s the twist: Just Add X doesn’t just sell a product, it sells an experience. The brand reflects Jax’s larger-than-life personality and his penchant for the finer things. Each bottle is designed to be as visually appealing as it is delicious, drawing consumers in with its sleek packaging and the promise of an effortlessly posh cocktail, crafted in the comfort of one’s home.

The mixer market might be crowded, but Jax has leveraged his celebrity status to ensure Just Add X stands out. The product line has been seamlessly integrated into his public persona, making appearances at high-profile events and on social media feeds, where Jax often demonstrates how to mix the perfect drink.

He’s also focused on strategic partnerships. By aligning with influencers and tastemakers, Jax has expanded the reach of Just Add X, creating buzz in circles that appreciate the exclusivity and innovation of his brand. The line is a testament to Jax’s business acumen, capturing a niche in the market that yearns for the premium and the accessible to be one and the same.

What’s Next for Jax? Exploring His Future Business Ventures

The world of celebrity entrepreneurship is ever-evolving, and Jax Taylor is poised to ride the wave into his next business ventures. With a track record of success at TomTom and Just Add X, he’s set his sights on new industries to conquer. Sources close to Jax hint at potential expansions that could leverage his reality TV fame and business acumen.

Insiders suggest that Jax is eyeing the health and fitness industry, a sector that’s booming with opportunities. Health-Conscious Lifestyle Trends have captured the public’s attention, and they align well with Jax’s image as a fitness enthusiast. There’s potential for a line of Jax-branded fitness apparel or a series of workout programs that could be accessible digitally.

Another avenue Jax is exploring is within the realm of digital media. With a substantial following already under his belt, launching a Lifestyle-Focused Podcast or YouTube series could be a natural fit. These platforms offer an opportunity to engage with fans on a more personal level while discussing topics ranging from entrepreneurship to day-to-day life, enriching his personal brand.

Aside from media and fitness, the buzz is that Jax may dip his toes into the world of literature. It’s not just about penning an autobiography – which in itself would be a bestseller – but potentially curating a series of lifestyle guides or cookbooks that infuse his restaurant know-how with his entrepreneurial spirit.

While specifics aren’t set in stone, it’s evident that Jax Taylor is not one to rest on his laurels. Whether it’s fitness apparel, digital content, or lifestyle literature, Jax’s blend of charisma and business savvy makes him well-positioned to succeed in whatever ventures he chooses to embark on next. Eager fans and business analysts alike await with keen interest, ready to see how he’ll merge his knack for trendsetting with his relentless ambition in the business arena.


Jax Taylor’s journey from television fame to the entrepreneurial landscape has been marked by a savvy blend of passion and strategic branding. With ventures like TomTom and Just Add X, he’s not only tapped into the hospitality and lifestyle markets but also carved out a distinct space for his products. His eye for detail and commitment to quality resonate with consumers looking for an elevated experience. As he eyes future opportunities in health, fitness, digital media, and literature, fans and aspiring entrepreneurs alike will be watching. They’re eager to see how Jax’s blend of star power and business acumen will translate into his next big success.

Frequently Asked Questions

What did Jax Taylor do after leaving reality TV?

After leaving reality TV, Jax Taylor transitioned into an entrepreneur, venturing into the restaurant industry with his establishment, TomTom, and launching a line of non-alcoholic mixers called Just Add X.

What makes TomTom unique?

TomTom stands out with its industrial-chic decor, bespoke cocktails, and reimagined comfort foods. Jax Taylor’s focus on customer satisfaction enhances the unique experience offered at his restaurant.

What is Just Add X?

Just Add X is Jax Taylor’s signature product line of premium, non-alcoholic mixers designed to improve the at-home beverage experience with a commitment to quality.

How does Jax Taylor utilize his celebrity status in business?

Jax Taylor leverages his celebrity status by aligning with influencers and tastemakers. This strategy creates buzz and helps capture a niche market for his business ventures, like TomTom and Just Add X.

What are Jax Taylor’s future business plans?

Jax Taylor is considering expanding his business ventures into the health and fitness industry, digital media, and literature, capitalizing on his blend of charisma and business acumen.

Scroll to Top