One of Drake’s most notable ventures is his record label, OVO Sound. Launched in 2012, the Toronto-based label has released music from artists such as PartyNextDoor, Majid Jordan, and dvsn. In addition to music, OVO also sells clothing and accessories, with flagship stores located in Toronto and Los Angeles.

Drake has also delved into the restaurant industry, co-founding the Toronto eatery Fring’s in 2015. The upscale spot features a menu of comfort food favorites with a twist, and even boasts a secret speakeasy-style bar in the back. While Fring’s has faced some negative reviews and controversies, it remains a popular destination for fans and foodies alike.

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The Multi-Faceted Business Ventures of Drake

Drake, the Canadian rapper, songwriter, and actor, has made a name for himself not only in the music industry but also in the world of business. Over the years, he has managed to build a diverse portfolio of businesses, investing in various industries ranging from music to fashion and sports.

Here is a breakdown of the different businesses owned by Drake:

Music

Drake’s love for music has not only led him to a successful career as an artist but has also motivated him to invest in the industry. He is the founder of OVO Sound, a record label he founded in 2012, aimed at promoting and developing Canadian musicians. OVO has since grown to include a clothing line, OVO Clothing, and a radio station, OVO Sound Radio.

Fashion

Aside from music, Drake has also shown a keen interest in fashion. He has partnered with big-name brands such as Nike and Jordan to create limited edition, high-demand sneakers and clothing lines. In 2019, he also launched a fashion line called “Certified Lover Boy” and has plans to expand it in the future.

Sports

Drake has also ventured into the world of sports, teaming up with the Toronto Raptors basketball team as a global ambassador, helping to raise the team’s profile and promote basketball in Canada. In addition, he has invested in a training facility for professional basketball players, known as OVO Athletic Centre, in partnership with the Toronto Raptors.

Tech

Drake has also invested in tech companies such as Omni, a storage startup aimed at disrupting the traditional storage industry, and Shopify, a popular e-commerce platform.

Spirits

In 2019, Drake also launched a spirits brand, Virginia Black, which produces high-quality whiskey.

Drake’s business ventures are a testament to his entrepreneurial spirit and ability to diversify his portfolio. His success speaks volumes about his passion and determination to excel in every industry he invests in.

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The Impressive Bourbon Brand, Virginia Black

One of Drake’s most notable business ventures is his ownership of the bourbon brand Virginia Black. The company was co-founded by Drake and Brent Hocking, a seasoned spirits industry veteran known for creating the DeLeón Tequila brand.

Virginia Black is a high-end bourbon that boasts a unique blend of two, three, and four-year-old bourbons, carefully selected and extravagantly finished for a taste profile that embodies the smoothness of the brand’s namesake state. Since its launch in 2016, Virginia Black has made waves with its iconic black bottle, which features a gold chain engraved on the glass and a luxury silver foil accent.

But what really sets Virginia Black apart is its marketing strategy. The brand famously uses Drake’s celebrity status and personal brand to promote the product, including in the music video for his chart-topping hit, “Hotline Bling.” Drake has also been known to gift bottles of Virginia Black to fellow celebrities, including LeBron James and Steph Curry.

According to data from market research company Statista, the bourbon industry has experienced significant growth in recent years, with sales in the United States reaching over 4 billion U.S. dollars in 2019, up from around 2.5 billion U.S. dollars in 2009. With its unique taste and distinctive branding, Virginia Black is well-positioned to capitalize on this trend.

Overall, Virginia Black has proven to be a successful venture for Drake and Brent Hocking, showcasing their abilities to create and market an upscale bourbon brand that appeals to both casual and die-hard bourbon enthusiasts.

OVO, which stands for October’s Very Own, is a Toronto-based lifestyle company co-founded by Drake, Noah “40” Shebib, and Oliver El-Khatib in 2008. The company’s logo, an owl, is a nod to Drake’s birthday falling in October, and the brand is inspired by the culture and style of Toronto.

OVO started as a record label, with Drake being the flagship artist. However, it quickly expanded into a fashion and lifestyle brand, with clothing and merchandise featuring the iconic owl logo becoming popular among fans and fashion enthusiasts alike.

One of OVO’s most successful ventures is its clothing line, which includes streetwear and high-end fashion pieces. The brand has collaborated with major fashion labels such as Jordan, Canada Goose, and Clarks, and its clothing can be seen on celebrities and influencers around the world.

In addition to clothing, OVO has also expanded into accessories, home goods, and even music festivals. The annual OVO Fest, held in Toronto, features performances from Drake and other popular artists, and has become a highly anticipated event in the music industry.

Despite being a successful brand, OVO has faced criticism for its high prices and limited availability. However, fans continue to support the brand and its products, with new collections consistently selling out within hours of release.

Overall, OVO has become much more than just a record label, cementing itself as a popular lifestyle brand with a strong following. Its success speaks to the entrepreneurial spirit of Drake and his team, and their ability to expand their brand beyond its initial purpose.

The International Sports Apparel Company, Nike

When it comes to the businesses owned by Drake, there is no doubt that his involvement with the internationally recognized sports apparel company, Nike, is one of the most prominent.

Founded in 1964, Nike is a hugely successful company with a revenue of over 37 billion USD as of 2020. The company is renowned for its exquisite merchandise, including everything from shoes and athletic wear to accessories and sports equipment.

Drake’s association with Nike can be traced back to his early start in the music industry. One of the most notable examples of this partnership is the ‘OVO’ (October’s Very Own) brand, which Drake co-founded. OVO is, in fact, a subsidiary of the Nike brand, and over the years, it has gained popularity.

The OVO brand features a range of athletic wear and accessories, with its signature gold owl logo seen on everything from t-shirts and tracksuits to trainers and sportswear. This collaboration has been highly lucrative for both Drake and Nike, recording a substantial surge in sales since the launch of the OVO brand.

Aside from OVO, Drake’s partnership with Nike also spawns several sneaker collaborations. The Air Jordan line, a Nike subsidiary, has seen several limited edition releases bearing the OVO brand since 2014. Drake also helped design his own signature shoe line in 2018, called ‘Air Jordan 4 Drake,’ which sold out in spite of the $200 retail price.

In conclusion, Nike has been a vital part of Drake’s business ventures, with the collaboration yielding successful results for both parties involved.

The Restaurant Franchise, Pick 6ix

Pick 6ix

Drake’s love for his hometown of Toronto extends beyond just basketball. In early 2018, he opened Pick 6ix, a restaurant and sports bar located in the heart of the city. The establishment offers a unique blend of appetizing cuisine, refreshing cocktails, and an energetic ambiance that appeals to local sports enthusiasts.

Pick 6ix’s menu features classic dishes with a modern twist, including salmon tartare, truffle fries, and spicy tuna rolls. Additionally, there is an extensive cocktail list, which is updated regularly, offering unique creations such as the “Sixty Cent” made with premium tequila, fresh cucumber, and lime juice.

With its prime location and trendy atmosphere, Pick 6ix has become a popular destination for celebrities and athletes alike. The restaurant’s private VIP room has garnered attention from partygoers, who can reserve the space for their exclusive events and gatherings.

Pick 6ix’s success has not only resulted from its menu and ambiance but also from Drake’s business savvy. Under his management and guidance, Pick 6ix has achieved immense popularity and success in a relatively short amount of time. The franchise has even sparked interest from investors, who are looking to expand the brand beyond Toronto.

Overall, Pick 6ix combines Drake’s passion for sports, food, and entertainment into a unique and exciting dining experience. It’s no surprise that the franchise has become a staple in the Toronto food scene and a testament to Drake’s entrepreneurial spirit.

The Film Production Company, DreamCrew

One of the lesser-known businesses that Canadian rapper Drake is involved in is the film production company, DreamCrew. Founded in 2018 by Drake himself, DreamCrew focuses on producing original content for film and television. Although still in its early stages, DreamCrew has already managed to grab the attention of some of Hollywood’s top executives.

Drake has always been a big fan of movies and television shows, and it was his passion for the entertainment industry that led him to start DreamCrew. The company’s first official release was the documentary “Lil Wayne: The Carter V,” which was produced in partnership with Amazon Prime Video.

DreamCrew has since gone on to produce additional content for Amazon, including the sports documentary “Top Boy,” which chronicles the lives of young athletes in inner-city London. In addition to its Amazon partnership, DreamCrew has also inked deals with A24 and HBO, with plans to produce original content for both platforms.

Drake’s involvement in DreamCrew goes beyond just being a figurehead. The rapper is actively involved in the creative process of the company, from coming up with ideas for new content to helping secure funding. His passion for the industry has helped the company carve out a niche in a highly competitive market.

DreamCrew’s success shows no signs of slowing down, and with Drake at the helm, the company is poised to become a major player in the entertainment industry.

The Professional Esports Team, 100 Thieves

Drake’s business ventures are not just limited to music or fashion. The multi-talented artist also co-owns a professional esports team named 100 Thieves, which he began investing in since 2018.

100 Thieves is a Los Angeles-based professional esports team that competes in some of the biggest video game tournaments in the world, including League of Legends, Fortnite, and Valorant. The team was founded in April 2018 by Matthew “Nadeshot” Haag, a former esports player and Call of Duty World Champion.

Since its launch, 100 Thieves has gained a massive following, with its social media channels having a combined reach of over 6 million followers. The team also has its own merchandise line that features a wide variety of apparel and accessories.

Drake’s investment in the team has helped 100 Thieves grow significantly, allowing them to expand their roster and participate in bigger tournaments. In fact, in just two years, 100 Thieves has already won several major esports events, including the League of Legends Championship Series and the Fortnite World Cup.

As of 2021, 100 Thieves has an estimated net worth of $190 million, making it one of the most valuable esports organizations in the world. The team has also received various investments from other notable figures, including Cleveland Cavaliers owner Dan Gilbert and rapper and entrepreneur Scooter Braun.

Through his involvement with 100 Thieves, Drake has proven that he is not just a successful musician and businessman, but also someone who has a keen eye for emerging industries and investments. His partnership with 100 Thieves has undoubtedly helped the team cement its position as one of the biggest players in the esports world.

The Tech Startup, Omni Calculator

Drake’s business ventures extend beyond music and entertainment. One of his latest investments is in a tech startup called Omni Calculator. The company was founded in Poland in 2014 and has since expanded to the US market with the help of investors like Drake.

Omni Calculator is a web and mobile-based platform that offers free, customizable calculators for all kinds of daily tasks. Whether you need to figure out the cost of your next home improvement project or the amount of gas you’ll need for a road trip, the platform offers dozens of calculators to streamline the process.

One of the things that set Omni Calculator apart from competitors is the ability to customize each calculator. Users can add or remove fields, adjust measurements, and more, to create a tool that fits their specific needs.

Since its launch, Omni Calculator has gained a significant following, with over 1.5 million monthly active users. The startup has also worked with a variety of brands such as Coca-Cola and Uber to create custom calculators and further expand their reach.

According to Pitchfork, Drake was initially drawn to Omni Calculator’s unique and innovative approach to solving everyday problems. While the exact details of his investment are unknown, it’s clear that the hip-hop star sees potential in the platform’s growth and contribution to the tech space.

Overall, Drake’s backing of Omni Calculator demonstrates his interest in innovative and practical solutions. With the startup’s growing popularity and diverse applications, it’s a business venture worth keeping an eye on.

The Real Estate Investments of Drake

Drake’s business portfolio extends far beyond music. The Canadian rapper has ventured into the world of real estate, amassing a sizable collection of properties in both the United States and his hometown of Toronto.

Here are some of the top real estate investments made by Drake:

• Bridle Path mansion: In 2016, Drake purchased a sprawling mansion in the prestigious Bridle Path neighborhood of Toronto for $6.7 million CAD. The 35,000 square-foot property features an NBA-sized basketball court, a swimming pool, a recording studio, and a movie theater.
• Hidden Hills estate: In 2018, Drake purchased a massive estate in Hidden Hills, California for a whopping $4.5 million USD. The property spans over 2 acres and boasts a 4,500 square-foot mansion, a 1,000 square-foot guesthouse, a mechanical bull, and a tennis court.
• Miami Beach condos: Drake also owns two luxury condos in Miami Beach, which he purchased for a combined total of $7.7 million USD. One of the condos is a 2,500 square-foot unit with a private rooftop terrace and a pool, while the other is a 3,800 square-foot unit with ocean views.
• Yolo Estate: In 2019, Drake invested in a new development project in Toronto called Yolo Estate. The property will include 17 ultra-luxury homes, each with its own elevator and private pool.

Drake’s real estate investments highlight his penchant for luxury and exclusivity. With properties in some of the most prestigious neighborhoods in North America, the rapper has demonstrated his ability to diversify his income streams beyond the music industry.

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In Conclusion

Drake is a multi-talented artist known for his music, fashion sense, and business acumen. Over the years, he has invested in several businesses, ranging from fashion to technology and real estate. Through his OVO brand, Drake has launched several ventures, including a clothing line, a record label, and a music festival.

In addition to his OVO brand, Drake has also invested in several other businesses, including the e-commerce platform Shopify, which allows users to set up an online store and sell products. He has also partnered with the startup, CargoJet, which provides time-sensitive and overnight air cargo services in North America.

Drake’s real estate holdings are also impressive. He owns several properties in his hometown of Toronto, including a lavish waterfront mansion that he acquired for over $6.7 million.

Drake’s investments and businesses have not only brought him fame and fortune but have also given him the opportunity to create jobs and support the growth of various industries. It is clear that Drake is not only a successful artist but also a savvy entrepreneur who knows how to spot promising investment opportunities.

Overall, Drake’s businesses are a testament to his versatility and creativity, and we can expect him to continue to invest in new ventures and grow his portfolio in the future.