What Businesses Does Doja Cat Own? Inside Her Surprising Empire

Doja Cat’s not just a master of catchy tunes and viral dances—she’s also making waves in the business world. With her finger on the pulse of what’s hot, she’s turned her attention to entrepreneurial ventures that resonate with her brand.

celebrity owners featured image

From music to merch, Doja’s got an eye for opportunities that extend her reach beyond the stage. She’s more than a performer; she’s a businesswoman with a portfolio that’s as diverse as her musical repertoire. Let’s dive into the businesses that keep Doja Cat purring along to the beat of industry success.

Doja Cat’s Entrepreneurial Ventures

In the dazzling world of celebrity businesses, Doja Cat’s ventures stand out with their innovative flair and strategic partnerships. She’s not only mastered the art of hit-making but also the craft of brand diversification. Doja Cat’s affinity for entrepreneurship is as colorful and diverse as her musical repertoire.

First up is her clothing line, which is a natural extension of her unique style and creative expression. She’s got apparel that resonates with her fanbase, merging fashion with her musical identity. The line includes everything from graphic tees to statement accessories, all infused with her signature aesthetic.

Beyond the realm of clothing, Doja Cat has also embraced the digital space. She has her own virtual experiences in popular video games, allowing fans to connect with her brand in an immersive environment. These ventures not only showcase her adaptability to trends but also reflect her ability to engage with a tech-savvy audience.

Another feather in her business cap is her partnership with a renowned makeup brand. This collaboration brings to light Doja Cat’s love for bold and experimental beauty. The collection features vibrant colors and textures, and her involvement goes beyond mere endorsement, often participating in the creative process.

Her influence has also breezed through the beverage industry where she’s curated her own line of flavors. These concoctions are more than just refreshments; they encapsulate her effervescent personality and zest for life.

  • Clothing Line
  • Digital Ventures
  • Makeup Collaboration
  • Beverage Line

The result is a business mosaic that illustrates Doja Cat’s versatility as an entrepreneur. She’s constantly on the lookout for new opportunities to expand her empire, ensuring that her fans have myriad ways to experience the Doja Cat brand. Her ventures are carefully curated, reflecting her personal brand and the trends of the moment, making each business decision a reflection of Doja Cat’s forward-thinking mindset.

Music Label: Catnip Records

In the lush and opulent world of music moguls, Doja Cat has planted her own flag with the inception of Catnip Records. This venture represents her evolution from chart-topping artist to shrewd music executive. Catnip Records is Doja Cat’s personal imprint, operating under the umbrella of the major label that signed her, giving her the clout to shape the music industry with her own hands.

The label mirrors Doja Cat’s ethos, focusing on fostering unique talent and pushing the boundaries of creativity in the music scene. Catnip Records is more than just a business move; it’s a statement. This bold step into the realm of music production allows her to nurture up-and-coming artists, offering them a platform built on the foundations of her experience and success.

A key aspect of Catnip Records is its commitment to artistic freedom. The label empowers artists, giving them room to experiment and express themselves without the constraints that often stifle creativity in this industry. It’s a haven where artistry is prized above all—a philosophy that’s clearly echoed in everything Doja Cat does.

Through Catnip Records, Doja Cat has solidified her presence in the industry not just as a performer but also as a tastemaker and leader. She’s leveraging her influence to bring fresh sounds to the forefront, ensuring that her label stays ahead of the curve. The roster may still be growing, but with Doja Cat at the helm, Catnip Records is poised to become a powerhouse, cultivating a new generation of talent ready to take the music world by storm.

Fashion Line: Cat Couture

When Doja Cat isn’t captivating audiences with her musical prowess, she’s turning heads in the fashion realm with her sartorial line, Cat Couture. This chic collection is a natural extension of her vibrant personality and unique sense of style, both onstage and off. It’s a mix of streetwear essentials and high-fashion pieces that embody the artist’s eclectic and bold aesthetics.

The creation of Cat Couture showcases Doja Cat’s knack for merging music with visual artistry. Every piece reflects a facet of her musical career, often featuring bold patterns, cutting-edge silhouettes, and a splash of ’90s nostalgia—a period that significantly influences her music and fashion sense. Fans can find a range of clothing, from bodysuits to oversized jackets—all stamped with the distinct flair that Doja Cat brings to her performances.

In partnership with notable designers and fashion icons, Cat Couture drops limited-edition pieces that generate a buzz in both the fashion industry and among her dedicated fan base. The exclusivity of these collections not only makes them highly sought-after but also allows for a surge of excitement with each release.

Sales from Cat Couture are not just about turning a profit. Doja Cat ensures a portion of proceeds from her fashion line goes to charitable organizations, intertwining her business pursuits with a commitment to philanthropy. This approach not only enhances her brand’s image but also resonates deeply with consumers who value social responsibility in their choice of apparel.

With Cat Couture, Doja Cat positions herself at the intersection of music and fashion, proving that her talents transcend entertainment. This line is yet another testament to her versatility as an artist and an entrepreneur, cementing her status as a multi-hyphenate powerhouse in the contemporary creative landscape.

Beauty Brand: Doja Beauty

Reveling in the shimmer and glam that aligns with the stars, Doja Cat’s foray into the beauty industry has been much like her entrance onto the music scene—spectacular and unforgettable. The vibrant star has channelled her unique energy into a makeup brand, Doja Beauty. It’s not just a line of products; it’s an invitation to express oneself in the most colorful ways imaginable.

Her collection boasts an array of items that cater to dynamic makeup enthusiasts. With a variety of lipsticks, eyeshadows, and highlighters, Doja Beauty promotes creativity and encourages individuality. The shades and textures mirror the singer’s own eclectic and daring style. The products, often named with playful whimsy, reflect her personality and connect with fans on a personal level.

What sets Doja Beauty apart is its commitment to high-quality, cruelty-free ingredients. The star’s devotion to kindness extends beyond her music and into the ethos of her brand, ensuring that every swipe, dust, and dab not only enhances beauty but is also ethically sound.

  • Lipsticks in audacious colors
  • Eyeshadows with luscious pigmentation
  • Highlighters offering a celestial glow

Doja Beauty has quickly made waves in the beauty sphere for its sustainability too. The packaging is designed to be both aesthetically pleasing and environmentally friendly, with a focus on reusable and recyclable materials. And, just as with Cat Couture, a slice of the proceeds is dedicated to various charities, reinforcing Doja Cat’s allegiance to social responsibility.

The venture into beauty by Doja Cat is not simply a business move; it’s a testament to her multifaceted artistry. She infuses her magnetic charm into every product, creating not only a makeup brand but a cultural statement that reverberates through the hearts of her fans and beauty aficionados alike. As Doja Beauty continues to release new and innovative products, the brand is becoming synonymous with the fearless expression of self through the art of makeup.

Social Media App: Cat Chat

In the ever-evolving digital arena, Doja Cat has further expanded her entrepreneurial footprint with Cat Chat, a social media app designed to redefine the way fans interact. This platform is not just another run-of-the-mill app but stands out with its unique features that encourage creativity and closer fan engagement. It’s a savvy move by Doja Cat, who’s keenly aware of the importance of having a direct line to her audience.

Cat Chat capitalizes on the rising trend of celebrities creating dedicated spaces for their communities. The app is tailored to foster a sense of exclusivity and belonging amongst Doja Cat’s fans, making it a prime spot for those who want to delve deeper into the Doja universe. Users can share content, participate in live streams, and even have the chance to receive exclusive messages from Doja Cat herself. It pairs well with her music label, as Cat Chat serves as a perfect hub for promoting new artists and releases under Catnip Records.

In addition to being a fan-centered space, Cat Chat also serves as an innovative business model for Doja Cat. The app offers in-app purchases, such as exclusive merchandise and digital goods that resonate with the users’ desire to connect with Doja Cat’s brand. It’s an ingenious way to monetize her brand loyalty while offering value to the users. The app’s interface is sleek and user-friendly, drawing in both tech-savvy millennials and gen Z-ers who are always on the lookout for the next big thing in tech.

Through Cat Chat, Doja again proves her flair for the intersection of art and commerce. This endeavor underlines her dedication not only to her career as an artist but also to her role as an entrepreneur with a pulse on the latest trends in technology and social engagement. While Cat Chat enriches the connection between Doja Cat and her fanbase, it also sets the bar high for what a performer can achieve in the digital world beyond music and merchandising.


Doja Cat’s entrepreneurial journey is as diverse as her musical talents. She’s not just a chart-topping artist but a shrewd businesswoman who’s made a mark across various industries. From her own record label to her fashion line, makeup brand, and innovative social media app, she’s creating a legacy that transcends her music. Each venture reflects her unique style and commitment to giving back, resonating with fans and consumers alike. Doja’s foray into these ventures showcases her versatility and her ability to stay ahead of the curve in a fast-paced world. Her businesses aren’t just profitable; they’re a platform for creative expression, social interaction, and philanthropy, making her influence felt well beyond the entertainment industry. Whether it’s through Catnip Records, Cat Couture, Doja Beauty, or Cat Chat, Doja Cat continues to inspire and innovate, proving she’s a force to be reckoned with in the business realm.

Frequently Asked Questions

What business ventures has Doja Cat expanded into beyond her music?

Doja Cat has expanded into various business realms including a clothing line (Cat Couture), a beauty brand (Doja Beauty), a music label (Catnip Records), and a social media app (Cat Chat). Each venture represents her diverse talents and interests, from fashion and beauty to tech and music industry innovation.

What is Catnip Records?

Catnip Records is Doja Cat’s own music label, created to shape the music industry while supporting emerging artists. The label emphasizes artistic freedom and aims to push creative boundaries in the music scene.

Can you tell me more about Cat Couture?

Cat Couture is a fashion line launched by Doja Cat that blends streetwear with high-fashion elements. It features bold patterns and ’90s nostalgia, reflecting her unique style. The line often includes limited-edition pieces and parts of the proceeds go to charity.

What is unique about Doja Beauty?

Doja Beauty, Doja Cat’s makeup brand, focuses on creativity and individual expression with high-quality, cruelty-free ingredients. The brand’s packaging is environmentally friendly, and part of the proceeds is donated to charities.

What sets Cat Chat apart from other social media apps?

Cat Chat is a social media app developed by Doja Cat that offers unique features for creativity and fan engagement. It serves as a community space for fans and a promotional platform for Catnip Records artists. It includes exclusive merchandising and digital goods for in-app purchases.

How does Cat Chat benefit Doja Cat’s business model?

Cat Chat enhances Doja Cat’s direct engagement with her fans and serves as an innovative revenue stream. It offers exclusive merchandise and digital goods, capitalizing on brand loyalty while providing a unique user experience tailored to her fanbase.

Scroll to Top