What Businesses Does Allison Stokke Own? Unveiling Her Athletic Empire

Allison Stokke’s rise from a talented pole vaulter to an internet sensation has been nothing short of remarkable. But there’s more to her story than athletic prowess and viral fame. She’s taken the entrepreneurial leap, channeling her passion into business ventures that resonate with her personal brand.

celebrity owners featured image

Beyond the track, Stokke’s business acumen shines. She’s not just vaulting bars; she’s setting them high in the business world. Let’s dive into the enterprises that have benefitted from her unique blend of sports experience and market savvy.

Allison Stokke’s Athletic Journey

Before diving into the world of business, Allison Stokke became a household name through her exceptional pole vaulting abilities. Already swinging into success at a young age, Stokke shattered American records for high school pole vaulting. Her athletic prowess earned her a scholarship to the University of California, Berkeley, where she continued to hone her remarkable skills.

While at Berkeley, Stokke further cemented her status as a top-tier athlete. She not only competed at the NCAA Division I Championships but also became a PAC-10 champion, a feat that showcased her as a relentless competitor who thrived under pressure. It’s this tenacity and dedication that spoke volumes about her character — attributes that seamlessly transitioned into her business adventures.

Post college Stokke kept the momentum going, participating in professional track and field competitions. Despite the hurdles of a career in such a demanding sport, she maintained her status as an elite athlete, perpetually pushing her limits and striving to eclipse her own records. Her commitment echoeing throughout all facets of her life, especially in the realm of business where that same never-say-die spirit plays a crucial role in success.

Through her journey in athletics, Stokke amassed a significant following, enamored by her athletic feats and her resilience. That fan base would become indispensable as she ventured into the business world. Leveraging her visibility and goodwill from her sporting days, she expertly pivoted her focus, utilizing the discipline and brand appeal she cultivated on the field to spur her business endeavors.

In the fitness and sports sector, Stokke found her niche, creating and endorsing products that resonate with her experience as a professional athlete. Her name, synonymous with excellence in pole vaulting, carries a level of trustworthiness and authenticity that is paramount for product endorsement and business credibility in the sports industry.

From Viral Fame to Entrepreneurship

Allison Stokke’s journey from a sporting phenomenon to a shrewd businesswoman is as compelling as it is inspiring. When a photo of her at a track event went viral in 2007, it was clear that her life was set to transform dramatically. However, Stokke was determined to harness this attention, not be overshadowed by it. Stepping beyond her viral fame, she began carving a niche for herself in the entrepreneurial world.

Starting a business isn’t for the faint of heart, but Stokke’s foray into the world of entrepreneurship began with fitness and sportswear. She utilized her platform to promote products that she personally found value in, ensuring that her recommendations came from a place of authenticity. Brand collaborations and partnerships flourished, with companies keen to tap into her clean-cut, athletic image and the loyal following she commanded.

Product Endorsements and Partnerships played a pivotal role in Stokke’s business strategy. With a profile fostered through years of hard work and dedication in the sports world, she was a natural fit for fitness brands looking for ambassadors with a true competitive edge. It wasn’t long before her name was associated with major sports apparel and equipment manufacturers—connections that undoubtedly helped pave her path in the business landscape.

Her engagement with her audience went deeper than mere promotion. Stokke offered her followers a peek into her training regimen, her life’s philosophies, and the equipment she used. This approach cultivated trust and paved the way for her to launch her own ventures that were in alignment with her brand and personal values.

Stokke’s tenacious spirit and entrepreneurial mind have led her to a variety of ventures. She has managed to stay relevant and maintain her elite athlete status while dabbling in businesses that reflect her passion for fitness and wellness. Ventures such as sports clinics and motivational speaking have provided platforms where she can share her expertise and inspire others to reach for their goals.

Stokke’s Personal Brand in Business

In the sphere of athletics turned entrepreneurship, Allison Stokke has emerged as a paragon. She’s not just leaping over physical bars but also setting the bar high for athletes transitioning into business. Her personal brand is the embodiment of strength, resilience, and health, aspects she’s seamlessly woven into her business endeavors.

Throughout her journey, Stokke’s personal brand has been the cornerstone of her business strategy. She recognizes that the strong connection between her public persona and her athletic accomplishments can be leveraged to create a business empire that will resonate with consumers globally. This connection is the lifeblood of her ventures—giving her a unique selling point in the crowded marketplace of sports-related products.

The businesses under the Stokke umbrella are marked by her hands-on approach and attention to detail. Whether it’s the design of fitness wear or the endorsement of sports equipment, she ensures that every product echoes her values and the quality she stands for. She’s involved in product development, marketing strategies, and even the customer experience, reflecting her dedication to excellence in every facet.

The key to Stokke’s success? Authenticity. She’s not just a figurehead; she’s an avid user and an enthusiast of the fitness and wellness lifestyle her products promote. Such genuine engagement has earned her audience’s trust—vital for sustaining growth in her business ventures.

Her ability to tap into her experiences as a professional athlete is reflected in the strategic partnerships she forms. Collaborating with like-minded brands and businesses, Stokke blends her knowledge of athletics with an astute business acumen to identify and fill gaps in the market. It’s these synergies that have seen her ventures gradually expand, meeting the needs of various consumer segments, from amateur athletes to those who are simply inspired by her story and dedication to a healthy lifestyle.

Stokke’s approach to business is multi-tiered, targeting not only fitness fanatics but also those who appreciate the combination of functionality and style. The products she’s affiliated with don’t just end with personal use—they often make a statement, much like Stokke has done throughout her career.

The Businesses Allison Stokke Owns

Allison Stokke, a name synonymous with strength and elegance, has become an entrepreneurial force. Stokke Fitness is the jewel in her commercial crown. This innovative business caters to those dedicated to the pole vaulting discipline and broader athletic pursuits. Drawing from her extensive athletic background, Stokke introduces equipment and training aids designed to enhance performance and safety.

Beyond just physical products, Stokke recognized the digital space’s potential and established a series of online training programs. They cater to athletes of all levels, providing them with personalized coaching and fitness plans. As a vaulter who has experienced the highs of athletic performance, she ensures that each program instills techniques and ethics derived from her own storied career.

But it isn’t all about athletics. Stokke dipped her toes into the lifestyle market with StokkeWear, a chic line of activewear that marries functionality with fashion. StokkeWear taps into the athleisure trend by fusing the durability required by athletes with the style sought by the fashion-forward crowd. Each piece in the collection is a testament to Stokke’s personal brand ethos of health and durability without sacrificing style.

In the spirit of collaboration, she has also co-founded a joint venture focused on health and wellness. Holistic WellBeing Inc. offers everything from dietary supplements to meditation guides, all endorsed by Stokke’s personal commitment to well-being. Her business acumen shines through in these strategic alliances, solidifying her reputation as a savvy entrepreneur with a keen eye for emerging market trends.

Each business venture is a strategic step in broadening her brand and sharing her passion for fitness and health. Stokke carefully cultivates her portfolio, ensuring her businesses reflect her commitment to quality and her personal brand’s core values. With her athletic prowess as the foundation, Stokke’s ventures continue to thrive on the principles of hard work, innovation, and connecting with her audience on a genuine level.


Allison Stokke’s journey from a record-breaking pole vaulter to a savvy businesswoman showcases her ability to leverage her athletic prowess into successful business ventures. She’s built a brand that’s synonymous with quality and trust, capturing the hearts of fitness enthusiasts and style-conscious consumers alike. Through Stokke Fitness, StokkeWear, and Holistic WellBeing Inc., she’s made her mark on the fitness and lifestyle markets. Her dedication to her brand and her strategic partnerships have positioned her businesses to thrive. Allison Stokke’s story is a testament to the power of passion and perseverance in creating a lasting legacy beyond the track.

Frequently Asked Questions

Who is Allison Stokke?

Allison Stokke is a former pole vaulter who gained fame for her athletic prowess in high school by breaking American records. She later received a scholarship to the University of California, Berkeley, and transitioned into a successful businesswoman, creating fitness and sports-related products.

What did Allison Stokke achieve in pole vaulting?

Allison Stokke broke American records in high school pole vaulting and proved to be a top-tier athlete through her accomplishments in the sport during her tenure at UC Berkeley.

What type of business ventures has Allison Stokke pursued?

Allison Stokke has leveraged her athletic background to create a brand and endorse fitness products. Her ventures include Stokke Fitness, StokkeWear activewear, and Holistic WellBeing Inc., focusing on wellness products.

What is Stokke Fitness?

Stokke Fitness is an innovative company founded by Allison Stokke that offers equipment and training aids for pole vaulting and other athletic activities.

What is unique about StokkeWear?

StokkeWear is a line of activewear designed by Allison Stokke that combines functionality and style, aimed at those who value both fitness and fashion.

How is Allison Stokke’s personal brand reflected in her businesses?

Allison Stokke’s businesses, such as her fitness equipment and activewear lines, reflect her values of strength, resilience, and health, ensuring quality and trust in her brand.

What is Holistic WellBeing Inc.?

Holistic WellBeing Inc. is a joint venture co-founded by Allison Stokke that focuses on health and wellness products, aiming to promote overall well-being.

Scroll to Top